With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. WhyRead More →

How To Use #Hashtags To Boost Your LinkedIn Content

While hashtags are quite popular on other social media sites, LinkedIn only incorporated them into its platform in the last couple of years. While this might seem like a “bandwagon” move, it is actually a smart one. As the only B2B social platform with over 500 million users, adding aRead More →

Generating Inbound Leads With LinkedIn

Website calls-to-action (CTAs), free whitepapers and e-books are just a few tactics most marketers use to generate inbound leads. Did you know there were several opportunities to generate inbound leads with LinkedIn? Take Advantage of Profile Information People provide a lot of important information on their LinkedIn profiles. This informationRead More →

The Power of Focusing Your LinkedIn Lead Generation Strategy

Lead generation depends on talking to the right people in your target market. Having conversations with decision makers within the right organization, in the right geographic location is what will lead you to closing more sales and increasing revenue. LinkedIn is not only the right place to have these conversations,Read More →

LinkedIn lead generation tasks can often be repetitive. And since most executives have limited time, they often delegate repetitive and low-level tasks to an administrative assistant or other support staff. If you are thinking of delegating some of your LinkedIn tasks to one of your employees, there are some thingsRead More →

Why LinkedIn Automatic Lead Generation Isn't Worth It-RevGrow

With all of the work that is involved with generating leads on LinkedIn, automatic lead generation seems like a viable solution. However, LinkedIn automation tools often create more problems than they solve. When it comes to lead generation management, automatic lead generation isn’t as useful as some experts claim itRead More →

5 Social Selling Tips for LinkedIn Lead Generation - RevGrow

Social selling isn’t about Facebook ads, neither is it about sending a direct message to a LinkedIn connection regarding a discount on your latest service offering. Social selling is about human contact and using a structured method for getting to know people. Moreover, if you are on LinkedIn for leadRead More →

Why B2B Social Media Lead Generation Should Include Quality Content-RevGrow

When creating a B2B social media lead generation strategy, especially one that includes LinkedIn, generating quality content has to be considered an essential element. LinkedIn effective lead generation techniques should include quality content since B2B buyers use LinkedIn to conduct research. If you are looking to attract business leaders, qualityRead More →

Necessity of Building a Relationship on LinkedIn-RevGrow

Why Nurturing Prospects is so Important for Business Development Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help themRead More →