If you want to grow your brand, engage your targeted audience, or build your reputation as an expert and reputable leader in your industry, the best social media platform to do it is LinkedIn. Why? The platform is one of the most popular social networking channels for organizations and professionals,
With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. Why
LinkedIn is about so many things and not just about finding career opportunities, as many think. It’s the perfect platform to build relationships and introduce your product and/or service through LinkedIn B2B marketing. [embedyt] https://www.youtube.com/watch?v=xo_15dR-YcE[/embedyt] It’s important for high-level professionals (CEOs, CIOs, CTOs, COOs, etc.), to network on LinkedIn.
LinkedIn lead generation tasks can often be repetitive. And since most executives have limited time, they often delegate repetitive and low-level tasks to an administrative assistant or other support staff. If you are thinking of delegating some of your LinkedIn tasks to one of your employees, there are some things
Why Nurturing Prospects is so Important for Business Development Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help them
Your LinkedIn lead generation platform is only as successful as your prospect research. Conducting research can help you create a more optimized profile, a more targeted Advanced Search and a more engaging messaging strategy. In turn, you can take what you learned from your LinkedIn lead generation to fine tune
Creating a cohesive lead generation platform includes the messages you create. After you create a client-facing profile and a laser-targeted search strategy, your messaging has to reinforce your branding. Don’t make your profile look like you are all about the customer and then send the default LinkedIn connection request. You