Website calls-to-action (CTAs), free whitepapers and e-books are just a few tactics most marketers use to generate inbound leads. Did you know there were several opportunities to generate inbound leads with LinkedIn? Take Advantage of Profile Information People provide a lot of important information on their LinkedIn profiles. This information
There are many social media platforms that one can use to generate leads for their business. However, LinkedIn has been known to generate the most amount of “quality” leads. There are more than 400 million users on LinkedIn; these people are professionals trying to further their careers or looking for
In sales, your job is to find and convert buyers. However, rushing to the sales conversation can be detrimental to converting the buyer, especially on LinkedIn. Yes, there are highly skilled professionals on LinkedIn who are likely ready to have a sales conversation more than other social media platforms, but
Leveraging a social professional network like LinkedIn to drive your own B2B lead generation and sales is becoming increasingly important. Utilizing social selling for lead generation enables you to find and connect with your potential sales leads, who are already on those social platforms, engaging with others and their content.
Using LinkedIn for sales lead generation doesn’t mean monitoring vanity metrics such as how many likes or shares your articles and updates receive. It isn’t even about how many people are in your LinkedIn group. Effective sales lead generation requires you to be able to measure and track how your
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your Brand Tells Your Customer What to Expect Let’s talk a little bit about the term branding. Your brand tells your
Social media profiles appear in search engine results, which means that those profiles help with your company’s SEO. But can you use SEO to help you with your LinkedIn marketing strategy? That answer is a resounding yes. SEO on LinkedIn You can use Search Engine Optimization on your LinkedIn profile