With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. WhyRead More →

How To Use #Hashtags To Boost Your LinkedIn Content

While hashtags are quite popular on other social media sites, LinkedIn only incorporated them into its platform in the last couple of years. While this might seem like a “bandwagon” move, it is actually a smart one. As the only B2B social platform with over 500 million users, adding aRead More →

What Problem Do You Solve?

Article Written by RevGrow’s Amanda Beasley When does someone need your solution? When they have a problem. You may have the best product or service, but if you don’t show how it solves someone’s problem, they will never be compelled to buy. In an earlier post, we discussed how eachRead More →

Generating Inbound Leads With LinkedIn

Website calls-to-action (CTAs), free whitepapers and e-books are just a few tactics most marketers use to generate inbound leads. Did you know there were several opportunities to generate inbound leads with LinkedIn? Take Advantage of Profile Information People provide a lot of important information on their LinkedIn profiles. This informationRead More →

The Power of Focusing Your LinkedIn Lead Generation Strategy

Lead generation depends on talking to the right people in your target market. Having conversations with decision makers within the right organization, in the right geographic location is what will lead you to closing more sales and increasing revenue. LinkedIn is not only the right place to have these conversations,Read More →

Who Is The Hero In Your Sales Cycle?

[embedyt] https://www.youtube.com/watch?v=Md1PQMSrRXc[/embedyt]   Article Written by Revgrow’s Amanda Beasley Why do you do what you do? Why did you get into this business? The obvious answer is “to make money.” However, you believed you could make money because you believed someone else would find value in the product of serviceRead More →