Any business leader looking to foster connections with professionals in the B2B space has likely heard of many LinkedIn tracking and lead-nurturing benefits. Done well, LinkedIn lead nurturing can have a tangible effect on your company’s bottom line and help build brand awareness. With LinkedIn driving the greatest number of customersRead More →

LinkedIn used to be just another social network, albeit one catering to professionals and business executives. Suffice to say this has changed in the last five years. Developments like LinkedIn Pulse are changing the business-oriented social network from a job-hunting and recruitment platform to a full-fledged marketing, sales, and lead-generation channel. BeforeRead More →

Social media can help you generate leads and revenue. In fact, executives who use social media tend to outperform their peers and exceed quotas. Why is this happening? Because 75% of customers say they’ll use social media as part of their buying processes. If you’re not yet using social media to sell, you’reRead More →

Closing client deals is as much a science as it is an art. Sure, some sales professionals seem to have the art of closing deals locked down and can do it at will. But don’t let this dishearten you because, at the core, closing deals is ultimately about taking specific steps beforehand to identify your customers’ needs andRead More →

Business leaders today know how important social media can be for increasing their website traffic. Tapping into the largest professional network on the internet can help you generate new leads — and LinkedIn is the social media platform that drives the most customers to business-to-business (B2B) content. Get in and work the room OnceRead More →

LinkedIn is a great tool for business networking, but the site offers potential to market your business as well. Aside from the content and networking strategies you may be familiar with, LinkedIn marketing opportunities include advertising campaigns and sponsored updates. With this in mind, you might wonder how should youRead More →

LinkedIn is the largest professional network on the internet with more than 467 million members around the globe. Business professionals use networking as a tool to meet potential clients and partners. Face-to-face events continue to be powerful ways to meet fellow professionals and establish contacts, but attendance is limited and they canRead More →

You probably know by now that you can benefit from participating in LinkedIn groups, but how can you be sure your group activity isn’t just another social media time waster? Follow these strategies to find the best groups to keep you engaged with your industry and build relationships with prospects.Read More →